Salesforce is doubling down on artificial intelligence, announcing the hiring of 2,000 sales experts to drive its AI products, signaling a significant upswing from its previous target of 1,000. At a San Francisco event, CEO Marc Benioff spotlighted the revolutionary impact of their Agentforce technology, which has dramatically streamlined customer service by halving certain inquiry volumes. This global recruitment, drawing 9,000 applicants, reflects Salesforce’s strategic shift towards AI amid a challenging economic landscape that saw over 7,000 layoffs earlier this year. As competitors like Microsoft also ramp up AI initiatives, Salesforce’s aggressive hiring strategy is pivotal to redefining business interactions and maintaining its competitive edge, while sparking broader discussions on the ethical integration of AI in the workforce.
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