Laura Citron, CEO of London & Partners, is on a mission to enhance London’s international stature and make it a magnet for small and medium-sized businesses (SMBs) worldwide. By focusing on strategic partnerships and tapping into London’s dynamic startup ecosystem, Citron aims to position the city as an epicenter of innovation and growth. Her leadership underscores the importance of cultural heritage alongside modern advancements, ensuring London’s rich history is preserved even as it primes for global prominence. Industry experts laud Citron’s forward-thinking approach as essential for London to maintain its competitive edge in the global market.
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