In an unexpected twist, Gucci has announced the immediate departure of their creative director, Sabato De Sarno, just weeks before the brand’s highly anticipated show at Milan Fashion Week. This sudden move has sent shockwaves through the fashion industry, particularly as Gucci grapples with a notable decline in sales. De Sarno, who succeeded Alessandro Michele less than two years ago, brought a vision of classic simplicity to the brand, contrasting Michele’s bold and eclectic style. With Gucci’s revenue dropping by 26% in the last quarter, questions arise about the impact of creative strategy on financial performance. The fashion world is now watching as Gucci’s design team prepares to showcase the upcoming collection, navigating a crucial transition during a time of significant change within luxury fashion circles.
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Sabato De Sarno has unexpectedly resigned as Creative Director of Gucci, only a year after taking the reins at the luxury fashion house. His departure marks a significant shift in Gucci’s leadership, raising questions about the reasons behind this sudden exit. Known for his transformative tenure at Valentino, De Sarno brought youthful vibrancy and innovative design approaches to Gucci, aiming to rejuvenate its market appeal. While the company has expressed gratitude for his contributions, it remains silent on the specific reasons for his exit. Experts suggest that creative disagreements and immense pressure may have played a role. As Gucci searches for a new leader, the fashion industry is keenly observing the brand’s next steps in maintaining its blend of innovation and tradition.