Browsing: BMW

BMW anticipates a challenging financial year ahead, projecting 2024 earnings margins at the lower end of its 6-7% target range due to inflation, rising costs, and operational hurdles. The luxury automaker grapples with inventory management issues, a significant recall affecting 1.5 million vehicles, and a 61% profit decrease last year, exacerbated by declining sales in China and brake system troubles. As March approaches, the upcoming annual results will shed light on BMW’s strategies amidst industry-wide pressures, offering insights into how automakers may balance luxury with innovation in an evolving market landscape.