Browsing: Aldi

Aldi has once again emerged as the UK’s most affordable supermarket, narrowly surpassing rival Lidl in January 2025, according to the latest analysis from consumer watchdog Which?. The report reveals that a basket of 100 popular grocery items cost an average of £76.24 at Aldi, slightly undercutting Lidl even when loyalty discounts are applied. This marginal price difference underscores the fierce competition between the two discount giants, with Aldi’s consistent low pricing strategy proving attractive to cost-conscious shoppers. Industry experts highlight Aldi’s efficient operational model as key to its success, maintaining a lead in a market where even minor price variations can sway consumer loyalty. As market dynamics continue to evolve, savvy British consumers are expected to benefit from the ongoing price competition and strategic shifts between these leading supermarkets.