The Washington Publish is in a significant tough spot. The as soon as iconic publication has lost a ton of its traffic since 2021 and their unhinged lefty writers are deserting them.
Now they’re trying to rebrand. They’re dropping their ‘democracy dies in darkness’ slogan in favor of a brand new one which’s not significantly better.
It’s not clear how that is supposed to show round their dropping streak.
scoop: The Washington Publish immediately is unveiling a brand new mission assertion that has been within the works for months
— Ben Mullin (@BenMullin) January 16, 2025
The brand new mission assertion is….”Riveting Storytelling for All of America”https://t.co/X39QLkHBIC
— Ben Mullin (@BenMullin) January 16, 2025
Riveting Storytelling? OK.
From the New York Times:
The assertion is supposed to be an inside rallying level for workers, based on two individuals with data of the choice. Executives should not planning to switch its extra strident public slogan. Suzi Watford, The Publish’s chief technique officer, has been previewing it to some workers this week.
The brand new mission assertion comes amid turmoil within the newsroom. Since June, The Publish has been reeling from a collection of crises that has resulted in widespread dissatisfaction with Will Lewis, the corporate’s chief government. On Wednesday, greater than 400 workers despatched a letter to Jeff Bezos, the paper’s billionaire proprietor, requesting a gathering to debate management choices that they mentioned “led readers to query the integrity of this establishment” and that “prompted a few of our most distinguished colleagues to depart.”
Perhaps they’ve a much bigger drawback than slogans.
Until the mission entails taking out partisan narrative driving, WaPo will proceed to be the grasp of its personal demise.
— Snarknado ⚓️ (@ZannSuz) January 16, 2025
Actually laughed after I noticed this https://t.co/wkB6kZuYzs
— Mollie (@MZHemingway) January 16, 2025
Storytelling? How about simply report the info.
WaPo’s fictional storytelling shouldn’t be journalism, it’s propaganda. https://t.co/TP0UKmha3j— TEAM 312 (@MarkBennington9) January 17, 2025
The precise assertion is even funnier. To be sincere, WP’s tales are higher than many airport paperbacks. Russia collusion coup makes an attempt, unsubstantiated rape smears in opposition to political opponents, COVID being from a moist market, and many others. https://t.co/VedhvAosf2
— Mollie (@MZHemingway) January 16, 2025
They allowed the far left to destroy their model. It’s wonderful how shortly it occurred.
